Leadership values

At Willow, the following leadership principles underpin everything we do.

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We always care about our customers. We create raving fans with every interaction and find opportunities where others don't.

Wear their shoes

Leaders know and care for their customers always. We all serve the customer, no matter what role we’re in.

Create raving fans

Leaders know that it’s not just about being different, it’s about adding so much value that our customers can’t help but tell others about it with genuine enthusiasm.

Innovate and simplify

Leaders are curious. We find opportunity where others don’t. We put in the effort to make things simple. We know ideas can come from anywhere or anyone.

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We make the first move and don’t wait to be told. We never say “it’s good enough”, we raise the bar and make it happen.

Do it, why not?

Leaders are bold, we think big and we aren't afraid of coming up short. We’re entrepreneurs.

Make it happen

Leaders make the first move and don’t wait to be told. Speed matters. We don't sit on things, we own the outcome.

Call it out

Leaders don't stay quiet to keep the peace. We share our opinion and engage in debate. Once a decision is made, we commit 100%.

Be decisive

Leaders make decisions no matter how difficult they are. We have strong judgment and good instincts.

Make today great

Leaders choose to be optimistic, no matter the news. We recognise that people are not motivated or energized by pessimists.

Keep running

Leaders never, never, never give up. If we come across a roadblock we find a way over it, under it or around it.

Raise the bar

Leaders put in their best effort every time. We are present and come prepared. We never say "this is what we have always done" or "that is good enough".

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We make the first move and don’t wait to be told. We never say “it’s good enough”, we raise the bar and make it happen.

Be consistent and kind

Leaders embody the fair and decent treatment of people. We are steady and act kindly.

Be coachable

Leaders have a deep and abiding need to grow. We actively seek feedback and recognise that they don’t have all the answers.

No porkies

Leaders don’t tell porkies and don’t fake anything. We always act honestly and own our mistakes. We are genuine.

No secret squirrels

Leaders actively share and collaborate to achieve the best result. We don’t say “that’s not your business”.

Rise by lifting others

Leaders surround themselves with leaders. We grow people to be better than themselves. We take our role as a leader seriously in coaching and mentoring others.