Categories:People

People of Willow: Jon Tidd

PostedWillow Team

Hey there Jon, tell us a little about your role at Willow.

Besides a functional view of the responsibilities of the Finance team, the modern CFO wears 5 hats: being a strategist helping to set direction, an operator running some of the core processes, a catalyst to drive change within the industry and the company, a steward of the company’s assets on behalf of shareholders and an ambassador to represent the culture, the products and the business to the outside world.

What were you doing before Willow?

I’ve always worked for companies that I am a customer of, which includes telecoms/digital infrastructure, media, and retail. Whilst they have been property/infrastructure owners as part of their business model, I’m excited for the steep learning curve to understand the drivers of value for owners of stadia, rail networks, airports, commercial real estate, and the other sectors that Willow serves.

What led you to Willow?

Digital twins is one of the most exciting tech developments, helping the biggest industry in the world bring their growing datasets to life to save time, save money, and improve their environmental impact. Through my DD process to join Willow, it became obvious that what Josh and the team are building has the ingredients to be a global leader in this space. It’s clear that Willow has five key building blocks to fulfill its potential: impressive clients, the partnership and support from Microsoft, experienced leadership, a platform that will benefit from network effects, and a culture that blends creativity with strong execution.

Digital twins is one of the most exciting tech developments, helping the biggest industry in the world bring their growing datasets to life to save time, save money, and improve their environmental impact.

What do you love most about working at Willow? What has your experience been with our company culture?

Whilst I have only been part of the team officially for a few weeks now, I had been learning from Joshua and fellow Willowers for the past six months. Like most people, I’m motivated by a combination of mastery, autonomy, and purpose; mastering existing skills and developing new ones, the autonomy to bring another perspective and approach, and the higher purpose of helping digitise the world’s property so they operate better for society and the planet. Willow’s culture is valued, and is evident in every conversation.

Willow’s culture is valued, and is evident in every conversation.

What do you find most exciting about working in tech?

Whilst it’s been a decade or more since I lived out of a backpack, what I loved about travelling the world was not knowing what was around the corner. I think that’s also true for fast-moving tech and new innovations. It’s important to learn from the past, and to scenario plan for what could happen, but what’s most vital is having eyes wide open to the present and the challenges and opportunities of the day.

What projects will you be working on?

You can often have different stakeholders having different objectives, but what unites Willow clients, colleagues and investors is wanting to shorten the time to implement digital twins and get value from them. Most projects will be working towards that ambition of shortening the cycle time, and for the majority of that, the finance team play a supporting role enabling Willow and partners to keep raising the bar.

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