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Willow Corporate Brochure

Data Sheet

Stakeholders Benefit Brochure

IB Index

Solution for Existing Buildings

White Paper: Creating Intelligent Spaces (Microsoft)


What is a Digital Twin?

What is Digital Engineering?

What is Digital Architecture?


Willow Corporate Trailer

Customer Video: thyssenkrupp

Customer Video: Investa

Customer Video: WillowRail

Explainer: What is a Digital Twin?

Willow World
(April 2019)

Willow World
(September 2019)

Willow World
(October 2019)


Stay tuned for our new WillowTwin™ demo.

Case Studies and Testimonials

Case Study: Investa - 567 Collins Street

Case Study:


Case Study: Global Switch

Frequently Asked Questions

Willow is the digital twin for the built world.

Willow is a global technology company, with offices in Sydney, Melbourne, New York, Seattle, London and Tel Aviv.

We provide a software platform, WillowTwin™ and professional services, WillowDigital™ to accelerate digital adoption.

Our mission is to empower every person and organisation to connect with the built world in a whole new way.

Together with our employees, customers, partners and communities, we are transforming the world to be more sustainable, connected, intuitive and innovative.

Digital twins for the built world.

Notably, a digital twin is not a new innovation. Defined by the industry as “virtual replicas of physical assets,” they were first used by NASA, however have now found value in many other industries, such as aviation, oil & gas and manufacturing.

Willow is redefining the digital twin, and bringing it to the built world.

Willow’s unique capability is a digital first approach that applies to the entire lifecycle of a project.

This unique heritage and expertise is coupled with a software platform that integrates geospatial, static and live data to create a future ready, smart building or infrastructure network.

Our WillowTwin™ solution is a new standard of digital twin.

We start with industry expertise delivered through our professional services, which guide and build our digital twin.

In the era of the intelligent cloud and intelligent edge is upon us, Willow is partnering with some of the largest technology leaders, including Microsoft, to ensure your data remains secure, and in the right hands.

Willow leverages the digital twin as a gateway into an entire ecosystem of solutions – an industry first in the world of digital twins. Digital twins for the built world, as defined by Willow, are the key to the smart cities of the future.

Willow works across corporate and commercial real estate, corporate campuses, hospitality, rail, roads, aviation and social infrastructure (including hospitals and data centres).

The priority sectors include commercial and corporate real estate, as well as roads and rail.

Willow delivers a software platform, WillowTwin™ and professional services, WillowDigital™ to accelerate digital adoption.

These distinct, but related parts of our business work together to guide, build and manage the journey to smart buildings and infrastructure networks, at a project and portfolio level.

WillowTwin™ is a ground-breaking software platform that re-imagines the digital twin for the built world.

WillowTwin™ integrates, analyses and manages data at scale, delivering insights to improve performance and experience of buildings and infrastructure networks.

Willow’s Handover Dashboard collects, validates and stores equipment and sensor data into a single database.


  • A single database and dashboard on all equipment and sensors belonging to a building or infrastructure network
  • Clarity between contactor and owner on the readiness of data at handover
  • Reduction of risk resulting from misalignment of the supply chain
  • Reduced financial strain created by lack of clarity on data readiness at handover.

Validates and prepares data to empower actionable insights via the WillowTwin™.

The Twin Creator automatically tags and attributes model data through our machine-learning algorithms and smart tagging engine – from old and new systems.

A key feature of the Twin Creator is Willow’s Handover and Commissioning dashboard which creates a clear and trusted view on the status of data readiness at time of handover.


  • A single database and dashboard for the assets residing in a building or infrastructure network
  • Haystack compatibility
  • Digital restoration of equipment and sensors – legacy and new
  • Machine-learning discovery and automated digital tagging
  • Insights understood in human – not only – computational language
  • Apply common file naming conventions
  • Align equipment and sensors to geospatial data creating data context and improved insights
  • Clarity between contractor and owner on the readiness of data at handover
  • Reduction of risk resulting from misalignment of the supply chain
  • Reduced financial strain created by lack of clarity on data readiness at handover.

Live stream is the integration of disparate systems and licensing of live data into the WillowTwin™.


  • Easy setup and integration of disparate systems
  • Bypass outdated existing IT infrastructure
  • Realtime analysis and insights on all live data including IoT (Internet of Things) devices
  • Live system uptime feed
  • Automation of primary systems activity
  • Visibility of restructured live data
  • Encrypted remote VPN connection
  • State-of-the-art load balancing and time series databases
  • Immediate connection availability, no downtime
  • Remote patching and maintenance
  • Encrypted data exchange

Run your facility from a single interface and command back to all of the subsystems, and bypass multiple interface logins with our virtual master key.


  • A single view of all relevant aspects of your building or infrastructure network’s performance. This can be at a projector portfolio level.
  • Saves you time and effort in logging in and out of multiple system interfaces to manage the performance of your portfolio.
  • Protects current IT infrastructure investment, with no requirement to rip and replace.
  • Accelerated future improvements on the performance of your building or infrastructure network via third-party integrations.
  • One initial integration fee for applications. There are no additional future integration charges.
  • Data is no longer scattered and lost across systems. Updates to data are automated to one view

Inspect the health and wellbeing of the equipment and sensors within your building or infrastructure network, to identify, prevent and predict faults and malfunctions, in real-time.


  • Reduction of cost through the proactive maintenance of your equipment and sensors, preventing and predicting future faults
  • Reduce occupant complaints by being prepared with potential issues
  • Full tracking of all work carried out on all equipment connected to WillowTwin™
  • System and Vendor performance transparency
  • Keep occupants safe through proactive management to safety regulations
  • Streamlined reporting of governance and compliance

A completely customisable application to differentiate your building or infrastructure network. Providing your occupants with an easy-to-use mobile application whilst gathering valuable data on current and future needs.


  • Attract occupants and differentiate your building or infrastructure network
  • Enable the customer services team to connect and engage with occupants in an easy- to-use mobile application
  • Unlock data relating to the occupant behaviour and actions, to better understand current and future needs and create improved experiences
  • Drive actionable outcomes and engagement to improve the space utilisation, as well as health and well being in specific environments
  • Unlock new streams of revenue and market opportunities

WillowDigital™ delivers digital engineering and architecture services to customers.

The WillowDigital™ team understands the processes required to harness the technology of today, innovation of tomorrow and unlock the power of data within the portfolios of both buildings and infrastructure networks.

At Willow, we define Digital Architecture as the design and delivery of buildable plans, which embrace the latest technology and data insights.

The WillowDigital™ architecture team are a team of highly experienced digital architects who design and deliver smart buildings and infrastructure projects.

Partnering with owners and contractors, we ensure architectural documents are buildable, and technologically ready for the future.

The Digital Architecture offerings include existing site and services modelling, design development, construction documentation and site services.

Willow’s Digital Engineering team leads digital transformation for the built world. This expertise brings together static and geospatial data to accelerate and enable the creation of smart buildings and infrastructure networks.

Our team, who specialise in complex, major projects, start with a holistic view of how buildings and infrastructure networks will be operated and maintained. This is achieved with the creation of a digital vision and roadmap.

The implementation of the digital playbook includes digital twin and BIM management, coupled with the auditing and clash detection of models and data sets.

City defining projects are in Willow’s core mission statement, and exactly the type of complex and multi-faceted projects that we have a proven track record of delivering. We celebrate great architecture and are partners to ensure the vision is realised from concept to reality.

We add the greatest value to the procurement process when engaged at the commencement of the detail design phase to steer the project through to completion with detailed and compliant documentation and models, ready for construction.

Our work is underpinned by our unparalleled capability in the creation of built elements in the 3D environment which enhances the coordination with structure and services.

This combination of skills, experience and technology will give you certainty of construction delivery, allowing you to be one step ahead in managing program phasing, giving you clarity of the design outcome and the ability to de-risk construction with fewer on-site delays.

Our digital first approach is aligned to the highest global standards of project delivery. The benefits include:


Detailed documentation, ready to build and adhering to industry regulation and compliance is provided.


Structured 3D workflows are provided to enhance the coordination of services, structure and architecture. This reduces the risk in construction, interface management and handover.


By forging the strongest design and executive architect teams, WillowDigital™ provides competitive fees delivering a better project outcome in your smart building or infrastructure project.

Due to the nature of how we work and our familiarity with embracing free form architectural design, we have proven outcomes in partnering with world-renowned design architects to deliver the best project outcome.


Our team are passionate and appreciate sophisticated design, yet will approach your project from a constructability stand point, ensuring we provide you with a project to be proud of.

Our team start with the end in mind for all engagements. Supporting your vision for a smart building or infrastructure network, the Digital Engineering approach includes

  • Provision of a tailored and practical digital strategy and roadmap.
  • Implementation of the digital roadmap, This is enhanced by training the supply chain by experienced practitioners during the construction and operation phase.
  • Review, validation, clash detection and auditing of models and data sets to support handover and delivery


Increased certainty of the delivery of digital information day one of Practical Completion for ‘As built’ information, record 3D models and asset data Using the Willow Digital Twin Platform during commissioning and handover ensures that data, documentation and 3D models are collated and verified as the information is produced. Complete transparency and accountability is offered by way of a live completions dashboard and customisable reporting system giving the completions team full view as their handover documentation comes together.


Static, live, and geospatial data is ready and available in the operations & facilities management phase of your smart building or infrastructure network. This helps to drive root cause analysis of arising issues, drive better insights across a portfolio or infrastructure network and draws data from the growing number of software applications.


With experienced practitioners in the built environment, Clients can rest relax knowing that our team understand what to look for and what stage of a project to ensure project teams focus on the important issues and put plans in place for the items that could cause challenges at later stages.


With new building compliance bodies introducing new standards and requirements dictating the digitisation of the built environment, our team understands how to isolate the important information and ensures these are captured throughout the project lifecycle.

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Rich Miller

Chief Technology Officer

Rich is responsible for building out Willow’s software engineering practice and has a passion for embracing technology challenges and developing solutions to solve them.

Barrack Place, 151 Clarence Street

Dale Brett

Chief Product Officer and Co-Founder

Dale is the Co-Founder & Chief Product Officer at Willow, Australia’s fastest growing provider of smart technology for the built world. With a personal drive to solve complex and real-world problems with technological solutions, Dale leads the technology, product, and innovation at Willow.

In the last two years alone, Dale has led the ideation and implementation of groundbreaking technologies such as the WillowTwin™ Technology Platform, the Marketplace, and the WillowRail Operations to name a few. The technology is now being utilised by the world’s largest real estate owners, including Microsoft, AXA, and Investa Property Group. The common goal being, to make the world more sustainable, connected, intuitive, and innovative.

Joshua Ridley

Chief Executive Officer and Co-Founder

Joshua oversees the strategic direction, growth, and management of Willow. He is passionate about culture, people, and growing a global company that has a positive impact on our world.

Joshua has built a reputation for his strong leadership and innovation with some of the largest and most admired owners of infrastructure and real estate, including the Durst Organisation and Macquarie. He believes in building a global network of strong partners and has spearheaded partnerships with leading organisations such as Microsoft, thyssenkrupp, and Strukton Rail.

He has overseen the development of over $10B of projects through Design and Construction in a senior leadership capacity, and has partnered with preeminent architects, including KPF, Foster & Partners, Perkins Will, and Grimshaw. In Australia, he has worked on major projects with companies including Investa, GPT, Mirvac, Grocon, Brookfield, Multiplex, John Holland, CPB, Pontiac, Star, and NSW Government.

Joshua is our lead corporate spokesperson, covering the history of Willow, our vision for the built world, client engagements, and breaking stories.

Queens Plaza Park

Top Golf (various locations)

Waterloo Road Campus

477 Collins Street

100 Queens Street

32 Smith Street

567 Collins Street

Sydney Metro Martin Place

Daniel Kalnins

Global Head of Digital

Daniel is responsible for the technical and strategic direction of the Digital Engineering Services Team. He is also a member of the Senior Executive Team in helping shape the path of the current and future business focus.

Tempo Drummoyne

Sydney Light Rail

Corporate Connect Stages 2 & 3

Summer Hill

Global Switch Ultimo

Pittsburgh International Airport

60 Martin Place

480 Hay Street /
The Westin Hotel Perth

The Sandstones Precinct

The Star Sovereign Resort

The Ribbon

Gerard Francis

CEO WillowRail, Global Head of Infrastructure

Gerard oversees the strategic direction, growth, and management of WillowRail and Willow’s Infrastructure operations.

With a wealth of experience in the Infrastructure space, Gerard has utilised his depth of knowledge and leadership to provide strong governance, strategic direction and operational stability as Willow enters a new phase of growth and maturity.

Sallyann Aitken

Vice President of Sales, Infrastructure

Sallyann leads Willow’s new business development strategy and customer engagement.

Jim Cooney


Jim is the chairman and majority shareholder of TCI Renewables. Jim co-founded TCI Australia in 1996 and under his direction the TCI Group has become globally one of most successful and reliable technology systems integrators. The TCI Group provides a full suite of services and tailored solutions to dozens of major international clients operating in Australia, North America and Europe. Following TCI Australia’s listing on the Australian Stock Exchange in December 2004, Jim won the prestigious Ernst & Young Australian Entrepreneur of the Year award for 2005. Jim is a Chartered Engineer of 25 years commercial experience in Europe and Australia, holding a Bachelor of Engineering from the University of Sydney, a Master of Science from the University of London and the Diploma of Imperial College.


Cube is a fully secure, supported plug and play device that enables all the benefits and value of Willow’s solution for your building or infrastructure network/vehicle. Installing a Cube creates an environment where apps from any language and framework can run securely on the edge, whilst streaming live data to the cloud.

David Ossip

Vice President of Growth, General Counsel and Company Secretary

In addition to being Willow’s General Counsel and Company Secretary, David is responsible for leading Willow’s engagement on items of strategic importance in his capacity as Vice President of Growth. David successfully managed Willow’s Series A capital raise in 2019 and prior to this was a solicitor at a top-tier Australian commercial law firm, where he specialised in commercial litigation.

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Scott Smith

Global Head of Microsoft Partnership

Scott is responsible for building out the Willow partnership with Microsoft, identifying and executing on the significant opportunity for both organisations resulting from the unprecedented computing power available via the intelligent cloud and intelligent edge.

Tess Hattingh

Chief Operating Officer

Tess has an overarching role across many facets of the Willow business, from company strategy to HR, Marketing, and Operations.

With over 20 years’ experience, Tess ensures the wheels are oiled and the Willow way is upheld.

Toni Trumbull

Vice President, Real Estate Solutions

Toni works closely with our Real Estate customers to explore new digital strategies designed to create value for their business. As part of this role, her responsibility is to communicate the customer voice back to the Willow team to ensure complete alignment and success.
Toni has over 15 years experience in the management and operations of commercial assets for large institutions as well as having a strong passion for science and technology and how it applies to the built world. This passion and the critical role data plays in the digitisation of Real Estate has led Toni to undertake a Masters in Data Science, complimenting her degree in Property Economics.

Catherine Harding

Legal Counsel

Catherine provides legal guidance and support across company activities and oversees compliance with regulatory and industry requirements. She is the in-house Counsel for both Willow and EG.

Catherine has extensive experience in international and domestic public policy development, and communications.

Mary Carroll-Coelho

Customer Success Manager

Mary actively works with and listens to our customers. Together, they define the future partnership between Willow and their company. She defines the key problems to solve; often describing her work as, “helping our partners figure out if they want socks or warm feet.” What the real issue is and how data can help us solve it.

Mary has spent the last ten years working in architecture, construction technology, and education. She has overseen the construction of designs ranging from 5,000 sf to 1,400 ac. She has worked with leaders in the design industry including KieranTimberlake Architects and Atelier Jean Nouvel. As a manager in the Construction Innovation Studio at the We Company, Mary has worked across the globe and understands the benefit and need for data in the real estate industry.


Experience provides a seamless, intuitive and enjoyable mobile experience that incorporates the latest in emerging building technologies including smart access control for doors, lifts and lockers all controlled via your smart phone. The app is a powerful tool to attract and retain tenant engagement whilst providing powerful analytics and insights.

Time Machine

Time Machine is a native Willow application that enables users to compare & analyse live data, troubleshoot faults, and discover insightful trends across an entire portfolio.

Command Platform

Command Platform is a single interface for all operational aspects of your digital twin, including operational performance, live information from edge devices and inputs from third-party applications.

Live Data

Live Data is a SaaS feature of Willow. It aggregates data in real time from all devices at a portfolio or infrastructure network-wide level and enables a connection-friendly data set for third parties to read and leverage data via the Willow App Store.

Twin Creator

Twin Creator provides insights into digital twin creation. By
tracking spatial data, asset data and live data inputs, it allows
users to validate the progress of the twin visually and intuitively.
Through the Twin Creator, head contractors and owners can
better manage their stakeholders and supply chain deliverables,
reducing defects and data loss.

Nicholas Moore


Nicholas is a former Chief Executive Officer of Macquarie Group Limited. He retired after 33 years at Macquarie, and 10 years as CEO from 2008 – 2018.

Nicholas has a Bachelor of Commerce and a Bachelor of Laws from UNSW. He was admitted as a solicitor and is a Fellow of the Institute of Chartered Accountants. In 2017, Nicholas was awarded an Honorary Doctorate in Business from UNSW.

He is Chairman of Screen Australia, The Centre for Independent Studies, The Smith Family, Willow Technology Corporation, the National Catholic Education Commission, and a Member (and former Chair) of the University of NSW Business School Advisory Council.

Nicholas was previously Chairman of the PCYC NSW from 2002 – 2015, and the Sydney Opera House Trust from 2015 – 2020.

Adrian Fisk

Chief Financial Officer & Global Head of Partnerships

Adrian’s responsibilities include strategic direction, financial performance, partnership management, and processes across Willow’s global network of offices.

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Contact us

Help us improve the Willow App Store. We will get back to you as soon as possible.

Rachel Ebalan-Ramirez

General Manager, Manila

Rachel leads the overall operations and general management of the Manila office to ensure all activities are aligned with the company business objectives.

She serves as a key part of the Operations Executive Group with input into the strategies formulated for operational growth, practice improvements, efficient resourcing and project delivery, culture development, and structure across the whole business.

Rachel oversees all Manila-based Shared-Services Teams and manages the execution of an effective and collaborative approach in providing support to the global company operations.

Andrew Phelan

Vice President Operations, North America

Andrew oversees the delivery and implementation of Willow’s solutions to all customers across the region.

Justin Gurney

Global Head of Delivery

Justin is responsible for the management and delivery of all contracted projects across all regions. He is inspired by Willow’s vision and drive to transform the property industry and brings to Willow over 25 years of experience in architecture and construction.

Dr. Michael Easson, AM FRICS FAICD

Director and Co-Founder

Michael guides Willow’s vision and strategic direction, provides corporate governance oversight and assists the company in fostering strategic long-term relationships. Michael’s experience in infrastructure and property is extensive across the private and public sectors, with over 35 years experience in real estate development and investment.

Adam Geha

Executive Director and Co-Founder

Adam is responsible for guiding Willow’s capital raising activities and regularly reviewing financial strategy and performance.

In addition to his role with Willow, Adam is the CEO and Co-founder of EG Funds Management, where he has led and supervised over USD 1.8 billion in commercial property investment and development for over 20 years.

Lee Fogarty

Principal & Head of Pre-Contracts

Lee leads the proposals and commercial engagement frameworks company wide. He specializes in contractual negotiations and strategic leadership of the digital delivery of building information modeling driving architectural procurement, facility handover and building operations.

Lee has been involved in a large number of projects from design phase into construction and operation. He knows how to harness the latest technologies to build buildings in the virtual world creating streamlined documentation that facilitates more cost and time efficient projects.

Shaun Klann

President, Global Head of Real Estate

Shaun leads the United States and European operations of Willow as well as managing the company’s Real Estate operations. With a background combining engineering, strategic consulting, and property development, Shaun has come to be recognised as one of North America’s most sought after smart building experts.

Shaun is our lead spokesperson for growth in the US and Europe.

Rani Adam

Chief Innovation Engineer

Rani oversees the technical development and engineering on a global scale. His experience to date, having produced technology for a spectrum of sectors, is both visionary and practical. In creation of technology for e-commerce, rail, fintech, infrastructure and commercial real estate applications, Rani enables effortless user experiences. His experience in complex backend design has allowed for B2B (business-to-business), B2C (business-to-customer), and P2P (peer-to-peer) interactivity and economy.

In addition to realising universal applications for technology (spanning web and mobile), Rani is responsible for leading Willow’s Software Engineering Teams through complex and specialised project conditions.

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