Preserving our past and protecting our future with digital twins

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In December 2017, my family and I walked in awe towards the Notre-Dame Cathedral. Beautiful and stoic, this architectural vision drew you closer. It was as if the cathedral embraced you at first sight. I remember standing in silence, on a particularly cold winters day, taking in every feature of the façade – the statues, the markings, the colours.

As we entered the cathedral, my family all walked in silence, each taking a different path. I sat on a pew, almost unable to take in a breath. The emotion overtook me, as I embraced every story etched into the walls and ceiling, and the unique reaction it had for every person in the cathedral on that very day.

Later, when I posted photos of Notre-Dame to Instagram, my Mum expressed how she hoped that one day, she too, would experience this wonder in all its glory.

On April 15th, 2019, the world watched in disbelief as a fire took over the cathedral’s spire. Initial investigations suggest that an electrical short-circuit was the cause of the disastrous fire.

I personally watched in horror, reflecting on that perfect morning in 2017 as I sat, enveloped in the warmth of the cathedral’s history and stories. My Mum reached out to me, saying simply, “I never had the chance to see the wonder of Notre-Dame.”

Today however, is this statement correct? In some ways, yes – the originality and authenticity are of course damaged. Yet, should this mean that we are unable to recreate every intricate detail of the cathedral?

Digital twins as a concept, have been in existence for many years. Used by NASA and oil rigs, digital twins in their original form, create a digital replica of the physical world.

Willow has created the digital twin for the built world. What does this mean for situations like Notre-Dame?

We can preserve the past

Through the creation of a digital twin, every intricate detail of the building – from the façade to the detailed sculptures, can be replicated and preserved in history. In Australia, Willow is doing this with Pontiac’s ‘Sandstones’ building. Whilst not of the same history and level of detail as Notre-Dame, the Sandstones building; designed by colonial architect James Barnet and built between 1873 and 1896, is heritage listed. Every architectural change – however small – must be made with respect and absolute integrity to protecting the heritage of the building. Singaporean property developer, Pontiac, plans to develop the current Government office into a world-class hotel, preserving the architectural building design and façade. WillowDigitalTM is engaged to provide architectural plans and models of Sandstones, ensuring every change and every new concept preserves the glory of the past.

We can protect for the future

All static and live data can be audited, collected and integrated from disparate systems into one intuitive software platform. Overlaid with the 3D model and geospatial data, WillowTwinTM enables data at scale. Now, instead of simply managing the impact of problems, you can predict and prevent issues from occurring. The ability to model a disaster, such as a fire, is an invaluable benefit to owners of buildings and infrastructure. The event requires a view on where sensors and alarms are located, and where the escape paths are. In Rottweil Germany, thyssenkrupp Elevator is leveraging WillowTwinTM to sense, predict and prevent maintenance issues for their lifts. In addition, by integrating people counting analysis into the data set, and modelling this in the WillowTwinTM, thyssenkrupp can now see where humans are located in their building, and should disaster strike, clearly see that every individual is evacuated safely.

We can recreate from the ashes

Disasters happen. We have seen this all too often across the globe. With a digital twin, it is literally possible to rebuild physical structures from the ashes. To recreate those monuments by which the stories of our past are told and have shaped our today – and tomorrow.

I sit reflecting on Notre-Dame. As I close my eyes, I can sense and feel the cathedral around me. I remember its glory. And now I hope, with all my heart, it is redeveloped so that many more people, including my Mum, have the opportunity to share the same experience in the future.

Michelle Zamora is the Chief Marketing Officer at Willow.

About Willow

Willow is the digital twin for the built world.

Our mission is to empower every person and organisation to connect with the built world in a whole new way.  

For more, visit www.willowinc.com

For media enquiries, email us at [email protected]

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Rachel Ebalan-Ramirez

General Manager, Manila

As the GM/Principal of the Manila Studio, Rachel leads the overall operations and general management of the branch office to ensure all activities are aligned with the company business objectives.

She serves as a key part of the Operations Executive Group with input into the strategies formulated for operational growth, practice improvements, efficient resourcing and project delivery, culture development, and structure across the whole business.

Rachel oversees all Manila-based Shared-Services Teams and manages the execution of an effective and collaborative approach in providing support to the global company operations.

Corporate Connect Stages 2 & 3

  • Sector: Commercial
  • Size/scale:
    30,000 sqm (322,917 sqft)
  • Architect: WMK
  • Contractor: Taylor Construction
  • Developer: Goodman
  • Owner/Operator: Goodman
  • Engaged by: Taylor Construction
  • Willow’s role: Digital Architecture

100 Queens Street

  • Sector: Commercial
  • Size/scale:
    34,900 sqm (375,660 sqft)
  • Architect: Kirsten Thompson Architects
  • Owner/Operator: GPT Group
  • Engaged by: GPT Group
  • Willow’s role: Digital Engineering

32 Smith Street

  • Sector: Commercial
  • Size/scale:
    26,000 sqm (279,861 sqft)
  • Architect: Fender Katsalidis
  • Owner/Operator: GPT
  • Engaged by: GPT
  • Willow’s role: Digital Engineering

567 Collins Street

  • Sector: Commercial
  • Size/scale:
    55,000 sqm (592,015 sqft)
  • Architect: COX and Spowers
  • Developer: Investa
  • Owner/Operator: Investa
  • Engaged by: Investa
  • Willow’s role: Digital Engineering, WillowTwin™

Barrack Place, 151 Clarence Street

  • Sector: Commercial
  • Size/scale:
    20,000 sqm (236,806 sqft)
  • Architect: Architectus
  • Contractor: Built
  • Developer: Investa
  • Owner/Operator: Investa
  • Engaged by: Investa
  • Willow’s role: Digital Engineering, WillowTwin™

Sydney Metro Martin Place

  • Sector: Commercial / Rail
  • Size/scale:
    20,000 sqm (236,806 sqft)
  • Architect: JPW, Grimshaw and Tzannes
  • Developer: Macquarie Group
  • Owner/Operator: Macquarie Group / Transport for NSW
  • Engaged by: Savills / Macquarie Group
  • Willow’s role: Digital Engineering

Tempo Drummoyne

  • Sector: Residential
  • Size/scale:
    4,000 sqm (43,055 sqft)
  • Architect: FKM
  • Developer: EG Funds
  • Engaged by: FKM
  • Willow’s role: Digital Architecture

Sydney Light Rail

  • Sector: Light Rail
  • Size/scale:
    12 KM Span 19 stations
  • Architect: Grimshaw
  • Owner/Operator: Transport for NSW
  • Engaged by: Grimshaw
  • Willow’s role: Digital Architecture

Summer Hill

  • Sector: Residential
  • Size/scale:
    24,789 sqm (266,826 sqft)
  • Architect: HASSELL
  • Developer: EG Funds
  • Engaged by: HASSELL
  • Willow’s role: Digital Architecture

Waterloo Road Campus

  • Sector: Commercial
  • Size/scale:
    120,773 sqm (1,229,990 sqft)
  • Architect: Architectus
  • Contractor: John Holland Group
  • Developer: John Holland Group
  • Owner/Operator: John Holland Group
  • Engaged by: John Holland Group
  • Willow’s role: Digital Engineering

Global Switch Ultimo

  • Sector: Data Centre
  • Size/scale:
    40,000 sqm (430,556 sqft)
  • Architect: DEM
  • Owner/Operator: Global Switch
  • Engaged by: Global Switch
  • Willow’s role: Digital Engineering

Pittsburgh International Airport

  • Sector: Aviation
  • Size/scale:
    58,714 sqm (631,992 sqft)
  • Architect: Gensler / Luis Videl & Architects
  • Owner/Operator: Pittsburgh International Airport
  • Engaged by: Pittsburgh International Airport
  • Willow’s role: Digital Engineering

60 Martin Place

  • Sector: Commercial
  • Size/scale:
    40,000 sqm (430, 556 sqft)
  • Architect: HASSELL
  • Contractor: Lendlease
  • Developer: Investa
  • Owner/Operator: Investa
  • Engaged by: Investa
  • Willow’s role: Digital Engineering, WillowTwin™ platform

480 Hay Street /
The Westin Hotel Perth

  • Sector: Hospitality, Commercial
  • Size/scale:
    48,000 sqm (516,667 sqft)
  • Architect: HASSELL
  • Contractor: BCG
  • Owner/Operator:
    Westin (Marriott Hotels)
  • Engaged by: HASSELL
  • Willow’s role: Digital Architecture

The Sandstones Precinct

  • Sector: Hospitality, Conference
  • Size/scale:
    30,000 sqm (322,917 sqft)
  • Architect: MAKE Architects
  • Contractor: Built
  • Owner/Operator:
    Pontiac Land Group
  • Developer: Pontiac Land Group
  • Engaged by: Pontiac Land Group
  • Willow’s role: Digital Architecture

The Star Sovereign Resort

  • Sector: Hospitality
  • Size/scale:
    148,644 sqm (1.6 million sqft)
  • Architect: HBA (Design)
  • Contractor: Built
  • Owner/Operator:
    The Star Entertainment
  • Engaged by: The Star Entertainment
  • Willow’s role: Digital Architecuture (Lead Consultant)

The Ribbon

  • Sector: Hospitality, Residential (Serviced apartments)
  • Size/scale:
    54,800 sqm (589,862 sqft)
  • Architect: HASSELL (Design Architect)
  • Contractor: Grocon
  • Developer: Grocon
  • Owner/Operator: Greaton/W Hotel (Marriot Hotels)
  • Engaged by: Grocon
  • Willow’s role: Digital Engineering, Digital Architecture

477 Collins Street

  • Sector: Commercial
  • Size/scale:
    55,000 sqm (592,015 sqft)
  • Architect: Grimshaw
  • Owner/Operator: Mirvac
  • Engaged by: Mirvac
  • Willow’s role: Digital Engineering

Top Golf (various locations)

  • Sector: Hospitality
  • Size/scale:
    572,250-726,790 sqm (6,159,647-7,823,102 sqft)
  • Contractor: Arco Murray
  • Owner/Operator: Top Golf
  • Engaged by: Arco Murray
  • Willow’s role: Digital Engineering

Vanessa Iezzi

Head of People & Culture

Passionate about creating great workplaces and developing people, Vanessa is responsible for establishing the key foundations to scale Willow’s culture globally.

This includes overseeing global recruitment, talent mapping, people development frameworks, and driving engagement with Willow’s values throughout the organisation.

Tom White

Chief of Staff

Tom is Willow’s Chief of Staff. He delivers a full range of services across the business, developing business and project plans for initiatives that cut across the organization, including new offerings, partnership opportunities, improvements to internal operations whilst developing new programs to support the strategic direction of the organization.

Justin Gurney

Principal/Regional Head of WillowDigital

Justin is inspired by Willow’s vision and drive to transform the property industry. Justin made the decision to join Willow as Principal and Regional Head of WillowDigital in order to work on the delivery of iconic projects through smart technology. He is responsible for the delivery of complex and large-scale projects in the hotel, commercial office, and high-rise residential sectors while bringing to Willow over 25 years of experience in architecture and construction.

Dr. Michael Easson, AM FRICS FAICD

Chairman and Co-Founder

As Chairman, Michael guides Willow’s vision and strategic direction, provides corporate governance oversight and assists the company in fostering strategic long-term relationships. Michael’s experience in infrastructure and property is extensive across the private and public sectors, with over 35 years experience in real estate development and investment.

Adam Geha

Executive Director and Co-Founder

Adam is responsible for guiding Willow’s capital raising activities and regularly reviewing financial strategy and performance.

In addition to his role with Willow, Adam is the CEO and Co-founder of EG Funds Management, where he has led and supervised over USD 1.8 billion in commercial property investment and development for over 20 years.

Lee Fogarty

Principal & Head of Pre-Contracts

Lee takes a hands-on approach to managing and growing Willow’s international operations both as an architect and practice director.

Lee has been involved in a large number of projects from design phase into construction and operation. He knows how to harness the latest technologies to build buildings in the virtual world creating streamlined documentation that facilitates more cost and time efficient projects. In the future, Lee believes we will move completely away from 2D drawings into the 3D virtual world resulting in streamlined and more effective construction and procurement methods.

Shaun Klann

President - USA & Europe

Shaun leads the United States and European operations of Willow. With a background combining engineering, strategic consulting, and property development, Shaun has come to be recognised as one of North America’s most sought after smart building experts.

Shaun is our lead spokesperson for growth in the US and Europe.

Rani Adam

Chief Innovation Engineer

As Chief Innovation Engineer at Willow, Rani oversees the technical development and engineering on a global scale. His experience to date, having produced technology for a spectrum of sectors, is both visionary and practical. In creation of technology for e-commerce, rail, fintech, infrastructure and commercial real estate applications, Rani enables effortless user experiences. His experience in complex backend design has allowed for B2B (business-to-business), B2C (business-to-customer), and P2P (peer-to-peer) interactivity and economy. In addition to realising universal applications for technology (spanning web and mobile), Rani is responsible for leading Willow’s Software Engineering Teams through complex and specialised project conditions.

Will Sessions

Chief Information Officer

Will Sessions is the Chief Information Officer at Willow. In this role, he oversees all aspects of IT operations, infrastructure, applications, and architecture within the business. He also manages the strategic technological roadmaps, not to mention new technologies, initiatives, trends, cloud technologies, data analytics and information workflow.

Will’s technical background is grounded in the infrastructure space including network, computer server, security, and virtualisation before moving into new Cloud technologies.

Prior to joining Willow in 2017, he held consulting and strategic roles at companies such as Versent, SunRice, and CIMIC.

Sallyann Allman

Business Development Director

As Business Development Director, Sallyann leads Willow’s new business development strategy and customer engagement.

Queens Plaza Park

  • Sector: Commercial Multi-Family
  • Size/scale:
    92,903 sqm (1 million sqft)
  • Architect: Handel Architects
  • Developer: Durst Organisation
  • Owner/Operator: Durst Organisation
  • Engaged by: Durst Organisation
  • Willow’s role: Digital Engineering, WillowTwin™ platform

Daniel Isserow

Chief Finance Officer

An experienced finance professional with 8 years investment banking experience together with 4 years working in the Big 4, Daniel brings the fiscal discipline required to successfully grow the business and ensure its operational efficiency. Daniel is responsible for the areas of Finance, Legal, HR, and IT across the business.

Daniel is a qualified Chartered Accountant and holds a Master of Taxation from UNSW.

Daniel Kalnins

Global Head of Digital

As the Global Head of Digital, Daniel is responsible for the technical and strategic direction of the Digital Engineering Services Team. He is also a member of the Senior Executive Team in helping shape the path of the current and future business focus.

Gerard Francis

Managing Director and Chief Operations Officer

As Managing Director and Chief Operating Officer, Gerard is the co-head of the Executive Team (with the CEO) and manages the day-to-day operations of the organisation, its people and resources.

Gerard is responsible for implementing the strategy approved by the board ensuring that the organisation structure and processes meet the strategic and cultural needs of the organisation.

Gerard has utilised this depth of knowledge and leadership to provide strong governance, strategic direction and operational stability as Willow enters a new phase of growth and maturity.

Dale Brett

Chief Product Officer and Co-Founder

Dale Brett is the Co-Founder & Chief Product Officer at Willow, Australia’s fastest growing provider of smart technology for the built world. With a personal drive to solve complex and real-world problems with technological solutions, Dale leads the technology, product, and innovation at Willow.

In the last two years alone, Dale has led the ideation and implementation of groundbreaking technologies such as the WillowTwin™ Technology Platform, the Marketplace, and the WillowRail Operations to name a few. The technology is now being utilised by the world’s largest real estate owners, including Microsoft, AXA, and Investa Property Group. The common goal being, to make the world more sustainable, connected, intuitive, and innovative.

Joshua Ridley

Chief Executive Officer and Co-Founder

As CEO, Joshua oversees the strategic direction, growth, and management of the company. He is passionate about culture, people, and growing a global company that has a positive impact on our world.

Joshua has built a reputation for his strong leadership and innovation with some of the largest and most admired owners of infrastructure and real estate including the Durst Organisation and Macquarie. He believes in building a global network of strong partners and has spearheaded partnerships with leading organisations such as Microsoft, thyssenkrupp, and Strukton Rail.

He has overseen the development of over $10B of projects through Design and Construction in a senior leadership capacity, and has partnered with preeminent architects, including KPF, Foster & Partners, Perkins Will, and Grimshaw. In Australia, he has worked on major projects with companies including Investa, GPT, Mirvac, Grocon, Brookfield, Multiplex, John Holland, CPB, Pontiac, Star, and NSW Government.

Joshua is our lead corporate spokesperson, covering the history of Willow, our vision for the built world, client engagements and breaking stories.

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